Aiveen Daly, once a savvy marketer who turned her creative hand to luxury furniture upholstery, has just celebrated 10 years in the industry.

In the early days her bespoke tailoring and signature style quickly made a name for her, full of haute couture inspiration and subtle glamour. Now 10 years on, the studio has discreetly become the little black book favourite, designing and making for the world’s most exclusive interiors projects.

Aiveen demonstrates British innovation at its best: a specialist upholstery company with the mix of traditional technical skills and modern methods combined with a real hunger for innovation.

Working mainly on commissions from her London atelier, the studio uses luxurious embellishment and fabric manipulation techniques to adorn furniture and surfaces. From the very decorative dining chairs which incorporate multiple elements such as metal work, hand embroidery, pleating and pearls to the more simple architectural details such as hand stitched leather satchels incorporated into leather panels.

In addition to taking bespoke commissions, she also offers an edited collection of made-to-order furniture and accessories which can be found on her newly launched website.