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Date published: August 08 2015

Sera Hersham-Loftus aka ‘Madame Sera’ is an established London based interior decorator who designs beautifully romantic interiors and bespoke home accessories.

Her latest venture is the ‘Jezebelle collection’, a range of exquisite lampshades. Crafted with lingerie lace, vintage fabrics, ribbons and braids and embellished with glass tear drops from antique chandeliers, these beautiful handmade creations characterise the edgy glamour that Sera’s schemes have become known for.  

Since bursting onto the interiors scene in 2007 and winning plaudits from Vogue with her shop, Rude in Notting Hill, Sera’s bohemian approach has continued to attract a fashionable clientele that includes super model, Kate Moss, pop star Eliza Dolittle and script writer, Jez Butterworth.

Discovering a love of interiors from a young age, Sera’s early influences were film noir and punk rock. ‘As a teenager I’d stay up and watch old French films with femme fatales in old crumbling houses with shadowy lighting; I loved how romantic it looked,’ she says. ‘I also bought my clothes from vintage shops and markets, and mixed Victorian lace corsets with bondage trousers, so when I got home I wanted my room to reflect that alternative aesthetic.’

A career designing sets for opera, ballet and film companies followed and later led to word of mouth requests to decorate homes, private members clubs and flamboyant parties, propelling Sera into the fashionista’s collective consciousness and their address books.  

Dubbed part sultry Victorian bordello, part seventies BIBA, Sera’s schemes are a heady concoction of antique furnishings, soft lighting and exotic bric a brac, cementing her status as a ‘one off’ in the interior design world.

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