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South Bank Tower

Date published: July 07 2017


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This stunning London apartment was arranged around an impressive double-height living space

Leading luxury interior designers, Goddard Littlefair, have now completed a stunning, threebed, 220 sq. ft. duplex apartment within the new upper floors of the South Bank Tower, London.

The apartment is arranged around a stunning, doubleheight living space, from where the view of the evening sunset over London’s West End through the huge-scale glass windows is spectacular and formed the initial design inspiration for the scheme, expressed in a colour spectrum of rusts and ochres, together with a secondary palette of greys, oysters and soft blues.

To make the view absolutely central, a formal seating area was arranged right up against the glass with no TV screen. A striking hanging sculpture in the living space is a central
feature of the design. Strong, beautiful, transparent and designed by Goddard Littlefair in conjunction with Jona Hoad. This beautiful sculpture complements the interior colour scheme by refracting warm hues across the space as it catches the sun’s light.

The lounge area features completely bespoke furniture by Goddard Littlefair, including a contemporary, low-backed sofa with inset pads, rolled bolsters and recessed piping upholstered in a burnt orange velvet from Elitis. Two rust-coloured tub chairs, wrapped on the outside in black and grey herringbone fabric and with cream detail piping, rotate
360 degrees, so that the owners can pour a cocktail and take in the whole view from East to West.

Artwork throughout the apartment makes witty reference to the building’s former life as King’s Reach Tower, the home of IPC Media, with iconic magazine covers and personalities from the era adorning the walls of the study.

Designer: Martin Goddard

Designer: Jo Littlefair

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